Welcome to
SHIBUI & Co.
where ‘TRAVEL MEETS TRADITION’ AND where wanderers can engage with a deeper appreciation and fascination for traditional cultures all over the world.
Here you will find aspirational stories with traditional craftspeople preserving slow made skills, plus travel tales shared with some of the best visual storytellers on the planet. And if that’s not enough, we promote enviable slow travel and slow stay experiences, hosted by some of the world’s most unique travel operators.
SHIBUI & Co. was founded in Gubbi Gubbi Country (Noosa Heads), Australia and proudly distributing with global reach. We unearth culturally-rich destinations, whether remote on a large continent or buzzing with traditional life on a tiny island. We curate slow made stories and slow travel experiences to inspire deeper connectivity with traditional cultures, so they are never lost.
Your ongoing support extends beyond SHIBUI & Co. to collectively help steer a more sustainable future for generations.
Email: hello@shibuiandco.com
What the SHIBUI?
SHIBUI [SHI-BOO-EE] is a Japanese word used to describe an understated, classic kinda cool. It's an enriched beauty achieved through minimalism and purpose rather than adornment and extravagance. Its value must be discovered and understood rather than bought or won. We think SHIBUI describes traditional cultures and craftsmanship perfectly.
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how it all began
SHIBUI & Co. was formed over a coffee, a croissant-stealing puppy named Fudge and some notes on a napkin (as all good business ideas are). With a shared passion for travel, culture and artisan craftsmanship, a love for photography and storytelling, Briseis Onfray and Karina Eastway crafted a publishing concept to share with the world and SHIB-OOM!… this online, global publishing platform for slow made and slow travel experiences was born. As with most dreams, this venture has been developing over any spare time left between juggling full time jobs.
Note: Karina Eastway resigned from SHIBUI & Co. in 2019.